LucidLink

Overview

Iconik and LucidLink provide teams cloud storage that edits like local drives alongside indexing and media management.

Iconik and LucidLink provide distributed teams with instant access to centralized cloud storage that performs like local drives, while Iconik handles indexing, search, and collaboration. This setup helps production teams ditch file transfers and VPN bottlenecks. Editors work with cloud-based media through a mounted drive that feels local. Iconik indexes content for search, review, and archival. It consolidates what usually requires separate DAM, sharing, and storage systems into one connected workflow.

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Core Features

What happens when you connect LucidLink

Mount cloud storage as local drives: LucidLink shows up as a standard volume in Finder or Explorer. Editors open files without downloads. LucidLink streams only the file segments needed—a 100GB ProRes file might only transfer 10-20GB.

Automatic background indexing: Iconik monitors LucidLink volumes and indexes new content as it's added. Files become searchable immediately with no manual import steps.

Search across all storage tiers: Iconik maintains unified search whether content lives in active LucidLink storage or cold storage like Backblaze. Find assets instantly, then restore from archive only when needed.

Web-based review without storage access: Stakeholders review content through Iconik using automatically generated proxies. They leave timestamped comments and approvals without needing LucidLink credentials or downloads.

Edit-in-place workflows: Creative teams read and write to LucidLink through Iconik. Multiple users can access the same project files in real time. Changes sync automatically.

Lifecycle management across storage types: Iconik moves content from active LucidLink storage to cold storage when projects complete. Searchability and metadata remain intact while storage costs get optimized.

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Cloud storage that works like local drives, with centralized management that works like a DAM

Opening statement: Organizations can centralize media in cloud storage while keeping the performance and workflows teams expect from local infrastructure. This addresses common production challenges: enabling remote access without VPNs or drive shipping, preventing content from getting trapped on individual workstations, and managing storage costs as libraries grow.

Two audience-specific sections: 

Technology teams and integrators 

• Eliminates VPN and shipping overhead: Everyone connects to LucidLink with performance comparable to local editing. Single source of truth instead of duplicated content across multiple systems.
• Right-size storage costs: Consumption-based pricing with automated archival to cold storage. Bandwidth optimization streams only needed file segments—typical edits transfer 10-20% of total file size.
• Quick deployment: Basic setup completes in 1-2 days. Supports SSO and SAML for centralized access control.
• Scales with your needs: From small teams to petabyte deployments. Multiple LucidLink instances can feed a single Iconik system.

For creative teams and operations 

• Work in your standard applications: Editors work in Premiere, Avid, or Resolve. LucidLink appears as a mounted drive while Iconik handles organization and search.
• Assets become findable immediately: Content becomes searchable the moment it's uploaded. Metadata stays with assets as they move between active and archive storage.
• Share review links without storage access: Stakeholders watch, comment, and approve through web proxies without downloads or production storage access.

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Case Study

NowThis

The Challenge

‍NowThis produces timely content for Gen Z audiences across social platforms. Their previous workflow relied on local editing with periodic manual transfers to on-premises servers, creating gaps when team members were unavailable and resulting in missed opportunities on time-sensitive conversations. The team needed media accessible to everyone at any time.

The Outcome

‍Working with systems integrator Bridge Digital, NowThis built a centralized workflow using LucidLink for hot storage and Iconik as the central management hub. Files moved from individual hard drives into LucidLink, where they became immediately accessible to everyone. Iconik indexed content for search and review, then orchestrated archival to Backblaze and distribution automation to social platforms via Make.com.

Key results:

• Saved one-third of post-production budget by switching to Iconik for review and approval workflows
• Eliminated manual tracking overhead, freeing hours each week previously spent on change logs and duplicate file management
• Enabled immediate asset availability; media uploaded by any team member became instantly visible and searchable
• Accelerated content delivery with automated publishing workflows to X, Facebook, and YouTube

Read the full case study