Your best media assets are hiding in your archive. Learn why discoverability is key to unlocking their value and accelerating your creative workflow.

Iconik’s newest features eliminate the drag between idea and audience, helping creative teams move from search to story in record time.

Compare Iconik vs Shade for media asset management. Learn which MAM platform fits your team size—from simplified S3 workflows to enterprise-grade

Unlock the full value of your media assets with smarter workflows that save time, cut costs, and fuel long-term creative impact.

Discover how AI-powered rights management transforms from compliance cost to revenue engine. Learn how global media teams use comprehensive rights data to greenlight projects faster and unlock new monetization opportunities.

Fast-moving tech teams need better media workflows. Find out how to reduce delays, costs, and chaos with modern systems built for speed and scale.

Learn how metadata tagging tools shape the creative lifecycle, from informing strategy and accelerating edits to automating distribution and increasing ROI.

Stop losing money on creative chaos. Learn why enterprise digital asset management is the strategic investment your company needs to grow.

Discover why scalable cloud storage is the backbone of creative teams, boosting capacity, collaboration, and control without slowing projects.

Are your media assets working for you? See how leading companies unlock new revenue and accelerate marketing by activating their entire content library.

Explore practical approaches to reducing media workflow costs without slowing output, from AI-powered search to scalable, integrated platforms.

Growth should feel like a victory. But for busy creative teams, it often introduces more friction.

Discover how hybrid cloud storage for archives blends on-premises speed with cloud scalability to cut costs, improve access, and secure your media.

A comprehensive comparison to help you choose the right media collaboration tool

Explore six standout personalized video marketing campaigns that show how brands turn data into connection, loyalty, and growth.

Tired of exporting, uploading, and chasing edits? Your video collaboration software might be the problem — not your team. Here’s how to fix it.

Find out how remote video editing keeps distributed teams efficient with faster feedback, version control, and centralized media access.

Gen Z expects fast, authentic video. Learn how AI in video production helps your team keep up and stay relevant.

Discover how hybrid cloud storage solutions help media teams boost speed, cut costs, and manage assets across every stage of production.

Stop wasting creative assets. Discover digital asset management best practices to maximize content value, boost efficiency, and avoid the digital graveyard.

Discover how media asset management (MAM) solutions can extend the shelf life of your content by eliminating silos, improving searchability, automating metadata, and streamlining workflows for long-term ROI.

Discover how AI metadata tagging boosts searchability, saves time, and streamlines creative workflows for media teams.

Discover how cloud-based collaboration tools keep media teams connected, creative, and secure — no matter where they work.

The right video collaboration platform keeps distributed teams aligned, fast, and creative. Here's what to look for — and what to avoid.

Fix your metadata and enjoy a better workflow with five steps to smarter tagging — without the spreadsheet

Discover the top creative workflow mistakes — and how metadata AI helps teams work faster, stay organized, and protect their assets.

Discover our media workflow glossary — your new go-to resource for collaboration, clarity, and creative freedom.

If you’re just getting starting with media management or curious about what’s involved to set up your own Iconik account, then you’re in the right place.

Managing media across offices, regions, or teams? Learn how media asset management software simplifies collaboration, access, and control.

Manual tagging slows teams down. Learn how metadata tagging tools use AI to keep content organized, searchable, and ready to use.

Audit your process with 10 media workflow best practices to reduce delays, improve collaboration, and scale with confidence.

Learn how AI in video production helps teams speed up workflows, reduce burnout, and focus on storytelling.

Discover how separating storage and review tools is costing creative teams time, money, and momentum — and why unifying them is the key to faster approvals, lower storage costs, and better collaboration.

Explore the advantages of leveraging AI for metadata tagging and how it can free up your teams for more creative endeavors.

Discover proven tips your media team can use to prevent project slowdowns due to poor media management.

Explore Iconik’s media asset management software with this quick FAQ, featuring setup tips, hybrid workflows, integrations, and search insights.

Don’t let myths slow down your digital asset management workflow. See what’s true—and what actually helps teams work smarter and faster.

Discover how AI for metadata helps media teams automate tagging, improve searchability, and unlock creative value from every asset.

Dark data can have a substantial impact on businesses that know how to use and harness it. Find out what dark data is and why you should care.

Organize, find, and reuse media faster with Iconik’s AI-powered metadata tagging.

Video teams move fast, but feedback cycles rarely keep up. Scattered comments, versioning issues, and last-minute approvals add chaos instead of clarity.

Iconik’s new Automation Engine is now out of beta and available to everyone, built for creative teams who want more time to create, not click around.

Iconik is now SOC 2 Type II compliant. This milestone proves that security isn’t just a feature of Iconik—it’s part of our foundation. In this blog, we break down what the certification means, what was audited, and why it matters to you. From access controls to organizational robustness, it’s all part of earning—and keeping—your trust.

Growth brings opportunity. It also brings complexity. More projects. More files. More people in the process. More media—and if you’re not careful, more stress and mistakes, too.

Media owners often struggle with balancing hot and cold storage. A hybrid, cloud-based model creates a hierarchy for files so you can access them when you need to.

Hybrid-cloud MAMs balance control, collaboration, and security features for high-growth media teams

Discover how user-friendly media management systems eliminate bottlenecks for non-technical teams, streamlining workflows and boosting creative output.

A quick-start guide for media teams on a budget

Media production teams are creating more content than ever before. With growing demands and tighter deadlines, managing vast libraries of media assets has become increasingly challenging. Traditional media asset management (MAM) systems often can’t keep up, leading to workflow inefficiencies that slow production and strain resources. 

As media libraries grow and workflows scale, managing and finding content can feel like a full-time job in itself. But here’s the good news: That’s where metadata comes into play. And here’s the good news: With AI and machine learning, you can transform metadata from a time-draining technical task into a tool that accelerates your team’s creativity and success. 

Think about the vast amount of content and assets you create versus the amount you use. That unused — and often unorganized — information is dark data. When you discover how to organize and leverage it, you may find this data contains assets that could fuel your next project, ideas that could open up new revenue streams, or content that could be repurposed to reduce production costs.

If you create any media at all — such as training materials, social media graphics, or employee photos — you need effective media archiving. And if you’re a media organization generating a hefty amount of valuable assets, you run the risk of those assets being forgotten, mismanaged, or lost entirely without proper archiving. 

Together, iconik and Closed Caption Converter offer an integrated solution that simplifies processes and keeps teams focused on creating impactful stories.

The latest iconik update introduces MFA, subtitles support for audio files, and ISG updates

As organizations and creative teams become more globally distributed, the challenge of managing media assets across different locations is growing. 

We’re updating iconik’s pricing and introducing new tiers on January 1, 2025. Here’s what it means for you.

Transitioning from on-premise storage to a hybrid system presents numerous financial advantages.

It’s now the norm for all kinds of organizations to create video, audio, imagery, and other rich content. And this makes media archive management essential.

Backlight is excited to announce that iconik, our cloud-based collaboration and media management hub, has achieved SOC 2 Type I compliance, marking a step forward in our continued commitment to security.

Discover iconik's latest update featuring automation, AI-powered summaries, an enhanced media player, dynamic watermarking, and user management tools for streamlined media asset management.

The new integration between iconik and Hiscale FLICS makes it easier than ever to ingest and transcode your original content so you can work with the files you need in iconik—including ISG support. With support for a wide range of formats, automated delivery options, and effortless subclip creation, you can keep your focus on creativity while iconik and Hiscale FLICS handle the heavy lifting.

From automation to AI-driven insights and enhanced media collaboration, we’ve made some big strides in making it easier to search your iconik library and make it work the way you want it to. 

We recently updated our Data Processing Agreement. This post highlights the main changes that we’d like to bring to your attention. The new DPA will go into effect on September 11, 2024 for existing customers and immediately for new customers.

Preview iconik’s new features: advanced AI, enhanced review, and more automation for media asset management. See it first on September 4th

Have you thought about better organizing and managing your ever-growing media library? Or how can you streamline your media workflows and enhance team collaboration? Efficiently handling media assets is more crucial than ever. This is where a MAM (Media Asset Management) system comes into play.

There's a new Share Management UI that makes it easy to see what your team is sharing from your iconik domain and who’s looking.

A powerful new workflow that empowers iconik MAM users to connect their storage and collaboration universe to internet-scale video distribution API for web, mobile, OTT, feeds, live, and linear distribution.

AWS Cloud deployment, custom share titles, bulk approve/reject, and more

We're pleased to announce an enhancement that underscores this dedication to providing solutions that integrate smoothly with existing infrastructure: iconik now offers support for Amazon Web Services (AWS) as a deployment location for our multi-tenant SaaS, alongside our existing support for AWS S3 storage inside iconik.

We're excited to introduce several new updates to iconik that simplify asset sharing with Default Sharing Settings and boost security for AWS S3 with IAM Roles. Dive in to discover what's new.

New insights from 351 million assets, 152 PB of data, and 18 industries. This edition of the Media Stats report presents media management data along with wider media consumption trends for a broad view of the world’s relationship with media today.

Iconik’s subclipping feature allows you to define precise segments from your longer video files to create subclip assets. Iconik will index your subclips, so they can be referenced, searched for, shared, and collaborated on with others.

Discover professional tips for organizing video files to streamline your video editing process. Enhance your media management, expedite post-production, and improve your video approval workflow with these crucial strategies.

Media assets are prized targets for hackers and pirates alike. Is your unreleased film, game, or other creative work safe? Here's how 1,848 technology and security professionals replied to that question. Download this free ebook for more.

The new iconik x Final Cut Pro integration accelerates the creative process for your editors, making it easy for them to search their iconik media library and open assets directly in Final Cut Pro for editing. Rendered projects can then be easily returned to iconik for storage, collaboration, and reuse.

From fine-tuning your asset organization to simplifying asset discovery, we've got exciting enhancements that are sure to make your Adobe Panel experience even more rewarding.

Electronic Sports (esports) may be a different animal than traditional sports media, but producing media for each audience demands the same agility, speed, and scale. Here are the four needs these two industries share in their media operations.

This iconik x Wildmoka workflow integration pairs Wildmoka's robust media production and distribution platform with iconik's easy-to-use and wallet-friendly media management features. This bridges the gap between your live and archived content and much more.

By equipping people with hybrid solutions, external links, and more collaborative solutions for media management, iconik can tackle modern work demands with a flexible, accessible approach to managing media that fits into any way of working.

Elevate your iconik experience. Heart assets for quick access with "Favorites", get full intel on Collections at a glance, and enjoy a smoother integration with cineSync. It's the iconik you love, but smarter and more connected to high-end review workflows.

Here are five tips to help you build out your media asset management taxonomy. With this media assets can be easily discovered, repurposed, and shared. As you build your taxonomy, remember that it's not a one-size-fits-all solution. Here are some ideas to help you craft your own.

Iconik, the globally trusted cloud-based media management solution, is now fully available for purchase via the Google Cloud Marketplace.

Iconik improves the media search and recover process with features and options to add metadata and customize how it is displayed. In this post, we’ll take a closer look at the many ways iconik manages and displays metadata to make it useful.

In our latest update, iconik becomes your central hub for managing your content – internal and external. Introducing Link Assets, a feature that allows you to connect to resources like YouTube videos or Google Docs from iconik. We've also made it easy for external partners to download Collections, streamlined navigation, and upgraded our PDF viewer.

Like iconik, Codemill values its partner ecosystem. The recent integration between Accurate.Video and iconik combines cloud-native content processing and media asset management to bring advanced functionality to users.

Companies using standard file browsers often find it’s suddenly costing them significant time and frustration to make it work. As it becomes apparent that generic file browsers are not a manageable or realistic long-term solution, many companies begin to research alternative platforms, like dedicated media management systems.

Iconik's integration with EditReady Server brings extended RAW codec support, broadens its capabilities with processing speeds increase up to 14 times faster than with FFmpeg, and offers access to more options for metadata analysis, thumbnail creation, and proxy generation. Learn more.

iconik continues to evolve with new super-powered content delivery workflows, EditReady and Accurate.video integrations for more file format support and camera sources, and an enhanced search experience.

With the announcement of Backlight’s iconik x cineSync integration, you might be wondering if cineSync’s high-quality media review and collaboration solution is something you need. After all, iconik comes with a media review toolset out of the box, but is it enough?

A scalable QC workflow is crucial for delivering high-quality video content in today's fast-paced media landscape. By following best practices for communication and automation, and leveraging iconik's powerful platform, you can create a scalable QC workflow that is futureproof.

Emmy-winning review and approval comes to iconik! As part of the cineSync 5.3 release, Backlight unveils the cineSync x iconik integration, which combines high-quality, secure media review and collaboration with accessible MAM to help companies streamline workflows, maximize revenue, and keep clients happy.

Shipping hard drives as part of an external hard drive workflow can be handy. There's also inherent risks and limitations that can slow down production. Learn how you can bypass this by using proxy files in the cloud.

Are you heading to NAB 2023 in Las Vegas? If so, don't miss the chance to visit Backlight's booth and see what's new in iconik, one of five award-winning video-centric products that will be on display.

Democratizing your media management strategy will allow your company to get the best ROI from its MAM system. To do this, you'll need a new approach that parts ways from traditional solutions. This guide highlights the four steps to do it right.

Two weeks ago, our team here at Backlight announced the organizational evolution of our company to best serve our customers along their content creation and distribution journey. We are now two divisions: Backlight Streaming and Backlight Creative. 

We recently updated our Terms of Service and Data Processing Agreement. This post highlights the main changes that we’d like to bring to your attention. The new terms will go into effect on March 1, 2023 for existing customers and immediately for new customers.

Learn how iconik can streamline your post-production workflow and save you time. With iconik, you can manage all your media and data in one place, quickly find assets, collaborate with your team, and get new content to market faster.

In this blog, we’ll explore three reasons why other MAMs and digital asset management (DAM) solutions are failing to deliver the best value during an economic time when businesses need it most.

You might be wondering what the difference is between digital asset management (DAM) and media asset management (MAM) system. After all, they both sound like they do the same thing and MAM is actually a subcategory of DAM. But you'd be wrong to assume that the difference is just semantics. In fact, there's a big difference between the two.