Growth brings opportunity. It also brings complexity. More projects. More files. More people in the process. More media—and if you’re not careful, more stress and mistakes, too.

Discover our media workflow glossary — your new go-to resource for collaboration, clarity, and creative freedom.

Media owners often struggle with balancing hot and cold storage. A hybrid, cloud-based model creates a hierarchy for files so you can access them when you need to.

Hybrid-cloud MAMs balance control, collaboration, and security features for high-growth media teams

Discover how user-friendly media management systems eliminate bottlenecks for non-technical teams, streamlining workflows and boosting creative output.

A quick-start guide for media teams on a budget

Media production teams are creating more content than ever before. With growing demands and tighter deadlines, managing vast libraries of media assets has become increasingly challenging. Traditional media asset management (MAM) systems often can’t keep up, leading to workflow inefficiencies that slow production and strain resources. 

As media libraries grow and workflows scale, managing and finding content can feel like a full-time job in itself. But here’s the good news: That’s where metadata comes into play. And here’s the good news: With AI and machine learning, you can transform metadata from a time-draining technical task into a tool that accelerates your team’s creativity and success. 

Think about the vast amount of content and assets you create versus the amount you use. That unused — and often unorganized — information is dark data. When you discover how to organize and leverage it, you may find this data contains assets that could fuel your next project, ideas that could open up new revenue streams, or content that could be repurposed to reduce production costs.

If you create any media at all — such as training materials, social media graphics, or employee photos — you need effective media archiving. And if you’re a media organization generating a hefty amount of valuable assets, you run the risk of those assets being forgotten, mismanaged, or lost entirely without proper archiving. 

Together, iconik and Closed Caption Converter offer an integrated solution that simplifies processes and keeps teams focused on creating impactful stories.

The latest iconik update introduces MFA, subtitles support for audio files, and ISG updates

As organizations and creative teams become more globally distributed, the challenge of managing media assets across different locations is growing. 

We’re updating iconik’s pricing and introducing new tiers on January 1, 2025. Here’s what it means for you.

Transitioning from on-premise storage to a hybrid system presents numerous financial advantages.

It’s now the norm for all kinds of organizations to create video, audio, imagery, and other rich content. And this makes media archive management essential.

Backlight is excited to announce that iconik, our cloud-based collaboration and media management hub, has achieved SOC 2 Type I compliance, marking a step forward in our continued commitment to security.

Discover iconik's latest update featuring automation, AI-powered summaries, an enhanced media player, dynamic watermarking, and user management tools for streamlined media asset management.

The new integration between iconik and Hiscale FLICS makes it easier than ever to ingest and transcode your original content so you can work with the files you need in iconik—including ISG support. With support for a wide range of formats, automated delivery options, and effortless subclip creation, you can keep your focus on creativity while iconik and Hiscale FLICS handle the heavy lifting.

From automation to AI-driven insights and enhanced media collaboration, we’ve made some big strides in making it easier to search your iconik library and make it work the way you want it to. 

We recently updated our Data Processing Agreement. This post highlights the main changes that we’d like to bring to your attention. The new DPA will go into effect on September 11, 2024 for existing customers and immediately for new customers.

Preview iconik’s new features: advanced AI, enhanced review, and more automation for media asset management. See it first on September 4th

Have you thought about better organizing and managing your ever-growing media library? Or how can you streamline your media workflows and enhance team collaboration? Efficiently handling media assets is more crucial than ever. This is where a MAM (Media Asset Management) system comes into play.

There's a new Share Management UI that makes it easy to see what your team is sharing from your iconik domain and who’s looking.

A powerful new workflow that empowers iconik MAM users to connect their storage and collaboration universe to internet-scale video distribution API for web, mobile, OTT, feeds, live, and linear distribution.

AWS Cloud deployment, custom share titles, bulk approve/reject, and more

We're pleased to announce an enhancement that underscores this dedication to providing solutions that integrate smoothly with existing infrastructure: iconik now offers support for Amazon Web Services (AWS) as a deployment location for our multi-tenant SaaS, alongside our existing support for AWS S3 storage inside iconik.

We're excited to introduce several new updates to iconik that simplify asset sharing with Default Sharing Settings and boost security for AWS S3 with IAM Roles. Dive in to discover what's new.

New insights from 351 million assets, 152 PB of data, and 18 industries. This edition of the Media Stats report presents media management data along with wider media consumption trends for a broad view of the world’s relationship with media today.

Iconik’s subclipping feature allows you to define precise segments from your longer video files to create subclip assets. Iconik will index your subclips, so they can be referenced, searched for, shared, and collaborated on with others.

Discover professional tips for organizing video files to streamline your video editing process. Enhance your media management, expedite post-production, and improve your video approval workflow with these crucial strategies.

Media assets are prized targets for hackers and pirates alike. Is your unreleased film, game, or other creative work safe? Here's how 1,848 technology and security professionals replied to that question. Download this free ebook for more.

The new iconik x Final Cut Pro integration accelerates the creative process for your editors, making it easy for them to search their iconik media library and open assets directly in Final Cut Pro for editing. Rendered projects can then be easily returned to iconik for storage, collaboration, and reuse.

From fine-tuning your asset organization to simplifying asset discovery, we've got exciting enhancements that are sure to make your Adobe Panel experience even more rewarding.

Electronic Sports (esports) may be a different animal than traditional sports media, but producing media for each audience demands the same agility, speed, and scale. Here are the four needs these two industries share in their media operations.

This iconik x Wildmoka workflow integration pairs Wildmoka's robust media production and distribution platform with iconik's easy-to-use and wallet-friendly media management features. This bridges the gap between your live and archived content and much more.

By equipping people with hybrid solutions, external links, and more collaborative solutions for media management, iconik can tackle modern work demands with a flexible, accessible approach to managing media that fits into any way of working.

Elevate your iconik experience. Heart assets for quick access with "Favorites", get full intel on Collections at a glance, and enjoy a smoother integration with cineSync. It's the iconik you love, but smarter and more connected to high-end review workflows.

Here are five tips to help you build out your media asset management taxonomy. With this media assets can be easily discovered, repurposed, and shared. As you build your taxonomy, remember that it's not a one-size-fits-all solution. Here are some ideas to help you craft your own.

Iconik, the globally trusted cloud-based media management solution, is now fully available for purchase via the Google Cloud Marketplace.

Iconik improves the media search and recover process with features and options to add metadata and customize how it is displayed. In this post, we’ll take a closer look at the many ways iconik manages and displays metadata to make it useful.

In our latest update, iconik becomes your central hub for managing your content – internal and external. Introducing Link Assets, a feature that allows you to connect to resources like YouTube videos or Google Docs from iconik. We've also made it easy for external partners to download Collections, streamlined navigation, and upgraded our PDF viewer.

Like iconik, Codemill values its partner ecosystem. The recent integration between Accurate.Video and iconik combines cloud-native content processing and media asset management to bring advanced functionality to users.

Companies using standard file browsers often find it’s suddenly costing them significant time and frustration to make it work. As it becomes apparent that generic file browsers are not a manageable or realistic long-term solution, many companies begin to research alternative platforms, like dedicated media management systems.

Iconik's integration with EditReady Server brings extended RAW codec support, broadens its capabilities with processing speeds increase up to 14 times faster than with FFmpeg, and offers access to more options for metadata analysis, thumbnail creation, and proxy generation. Learn more.

iconik continues to evolve with new super-powered content delivery workflows, EditReady and Accurate.video integrations for more file format support and camera sources, and an enhanced search experience.

With the announcement of Backlight’s iconik x cineSync integration, you might be wondering if cineSync’s high-quality media review and collaboration solution is something you need. After all, iconik comes with a media review toolset out of the box, but is it enough?

A scalable QC workflow is crucial for delivering high-quality video content in today's fast-paced media landscape. By following best practices for communication and automation, and leveraging iconik's powerful platform, you can create a scalable QC workflow that is futureproof.

Emmy-winning review and approval comes to iconik! As part of the cineSync 5.3 release, Backlight unveils the cineSync x iconik integration, which combines high-quality, secure media review and collaboration with accessible MAM to help companies streamline workflows, maximize revenue, and keep clients happy.

Shipping hard drives as part of an external hard drive workflow can be handy. There's also inherent risks and limitations that can slow down production. Learn how you can bypass this by using proxy files in the cloud.

Are you heading to NAB 2023 in Las Vegas? If so, don't miss the chance to visit Backlight's booth and see what's new in iconik, one of five award-winning video-centric products that will be on display.

Democratizing your media management strategy will allow your company to get the best ROI from its MAM system. To do this, you'll need a new approach that parts ways from traditional solutions. This guide highlights the four steps to do it right.

Two weeks ago, our team here at Backlight announced the organizational evolution of our company to best serve our customers along their content creation and distribution journey. We are now two divisions: Backlight Streaming and Backlight Creative. 

We recently updated our Terms of Service and Data Processing Agreement. This post highlights the main changes that we’d like to bring to your attention. The new terms will go into effect on March 1, 2023 for existing customers and immediately for new customers.

Learn how iconik can streamline your post-production workflow and save you time. With iconik, you can manage all your media and data in one place, quickly find assets, collaborate with your team, and get new content to market faster.

In this blog, we’ll explore three reasons why other MAMs and digital asset management (DAM) solutions are failing to deliver the best value during an economic time when businesses need it most.

You might be wondering what the difference is between digital asset management (DAM) and media asset management (MAM) system. After all, they both sound like they do the same thing and MAM is actually a subcategory of DAM. But you'd be wrong to assume that the difference is just semantics. In fact, there's a big difference between the two.

This guide outlines key points to remember when introducing your team to their first media management solution.

As the influencer landscape grows, agencies face new operational challenges like managing new content, making it accessible, and tracking performance. This post outlines how agencies can use a MAM solution to tackle these issues and rise to the top of their market.

The iconik Agent is a desktop companion app for the iconik web interface that streamlines workflows for uploading, downloading, and file management in iconik. 

When you're forging powerful, rock-solid media, you need the best media review software you can get. This helps your collaborators see every detail of your creative work. So we're excited to share that iconik has become an even more powerful review solution. In the latest update, iconik brings fullscreen features for videos and images. 

With 1000+ features added since its launch, iconik today has evolved from the initial iconik MVP that was released in 2018. And impressively, iconik has not had to change the way in which it is priced in four years. However, the current model is no longer in alignment with the amazing product iconik has become. For this reason, we are updating our plans and pricing for January 1, 2023.

Use this guide to create proxies of your Blackmagic .braw and Canon .CRM RAW footage for the cloud, where they are instantly available to preview, share, and collaborate with others in iconik.

In this article, we explore two powerful ways you can monetize your existing media library to prepare for the uncertain days ahead. 

In this post, we’ll tell you everything you need to know in order to start using AI transcriptions, as well a list of the big wins that transcriptions offers. Not familiar with AI transcriptions? Check out our video to see how it works in iconik.

At IBC 2022, iconik will address visitor's media asset management challenges and demonstrate how to move media workflows to the cloud for remote teams. 

We're excited to share that iconik has been shortlisted by CSI Magazine for "Best Remote Production" solution! Iconik has been recognized for its recent enhancements for proxy-edit workflows. The network effect of these updates is a shorter time to market for new media and a smooth, intuitive editing experience for remote teams.

With the addition of tagging iconik users and groups in comments, iconik's value as a collaboration hub has taken another stride forward. With that, we felt it was a good time to round up what collaboration tools our customers are using in iconik.

During a digital transformation, businesses find themselves with a lot of valuable new content. In this post, we explore how media management can ensure that no media is lost in the shuffle.

In this post, I'm going to highlight how iconik customers are collaborating with external agencies by using iconik to unite their internal and external teams. By centralizing media, communication, and data in iconik, creators work faster, managers spend less time sorting through the details, and all stakeholders can quickly get up to speed.

These updates make it easier for iconik users to collaborate and have more control over their editing workflows.

Today, we announced some really big news. Iconik has been acquired by Backlight, a holding company backed by leading growth equity investment firm PSG.

Let’s take a moment to review what happened in 2021.

In response to the log4j vulnerability, "log4shell", we offer these details in recognition that this issue is of heightened sensitivity.

This post summarizes important updates in the iconik Terms and DPA and offers some background details on recent developments for personal data protection.

The iconik uploader allows users to add manage media in a single streamlined process. This post will walk you through everything that's possible when using this tool.

With MASV and iconik’s cloud-to-cloud connection, not only can users automate the mundane task of physically moving files, they don’t have to download large amounts of data to their desktop only to re-upload to an iconik storage.

One of the things our customers have come to expect is a steady stream of new features. Iconik today is so much more than what it was only two years ago.

What’s the value of your media? If it’s not the lifeblood of your organisation, then it’s your story and your history. The value is tremendous, and that’s why we are committed to making iconik better.

Today, it’s crucial for companies to engage with their online audience in a meaningful way. As digital noise increases, content overload hits us all.

Back when we started designing iconik we knew that we wanted to have a media management system that was massively scalable, beyond anything our experienced team had seen before.

In our first ever live hackathon, we dove into some of the more advanced capabilities in iconik using our API and other modern technologies.

Having the right media on hand will speed up your creation process. Instead of crawling through sprawling folder structures, or trying to guess file names, you can use metadata to quickly find what you need by searching across countless points of data.

If you’re just getting starting with iconik or just curious about what’s involved to set up your own iconik account, then you’re in the right place.

At iconik, we know a great experience is in the details. Every detail matters, and is always improving. If you’re using iconik a lot, even small changes can have a big effect on your experience.

This year has brought many sudden and unexpected changes. As we ride each wave of change, the importance of remaining flexible couldn’t feel more true.

The iconik team has a Slack channel for the NAB Show, and as it has been canceled this year, that channel is full of sad emojis as the calendar reminds us that we’re missing time in Vegas with our customers and partners.

The world is in a season of extreme collaboration where remote working is the play of the day amidst social isolation and entire regions in lockdown. Today, iconik adds a few more features to connect creators around their media.

COVID-19 has brought on a tsunami of new concerns and disruptive changes to work life. While many modern companies are familiar with remote teams, many more have been forced to jump ship into their sofas and adjust to working from home.

This is a post-mortem investigation of the delays in processing of assets and collections we saw in iconik between January 23-30, 2020.

People are using iconik to do many things, but at its core, iconik manages media in the most efficient way possible. This update caters to that end with more features to speed up managing assets.

When teams create together, you want to do whatever you can to keep the collaboration timely and efficient. This iconik update includes a lot of new features that will enhance and speed up your media management tasks.

Few things travel as far and as fast as media. When creative teams work together over distances, the cloud is what connects them. However, media content continues to explode in size with 4K and 8K resolutions.

Great stories happen when a character is thrust into a series of events, and the action carries them away to new and amazing places.

We hope you’ve enjoyed your summer. While you’ve been soaking up the sun, here’s what we’ve added to iconik.

When iconik launched at the end of 2017, we could never have anticipated the journey ahead. The Cantemo team knew iconik would deliver a revolutionary solution to the media management market.

Good news! Our team has been finding new ways to help you discover and share your media. Here’s what you’ll find in the latest release of iconik.

The NAB Show is one of our most exciting events to attend every year. It’s never a dull moment with a steady stream of great partners and old friends stopping by.

Our team has been growing, and we’ve been busy working to make iconik more powerful for you. 2019 is going to be great for iconik and we’re excited to roll out the first lineup of improvements for this year.