Democratizing your media management strategy will allow your company to get the best ROI from its MAM system. To do this, you'll need a new approach that parts ways from traditional solutions. This guide highlights the four steps to do it right.

Two weeks ago, our team here at Backlight announced the organizational evolution of our company to best serve our customers along their content creation and distribution journey. We are now two divisions: Backlight Streaming and Backlight Creative. 

Learn how iconik can streamline your post-production workflow and save you time. With iconik, you can manage all your media and data in one place, quickly find assets, collaborate with your team, and get new content to market faster.

We recently updated our Terms of Service and Data Processing Agreement. This post highlights the main changes that we’d like to bring to your attention. The new terms will go into effect on March 1, 2023 for existing customers and immediately for new customers.

In this blog, we’ll explore three reasons why other MAMs and digital asset management (DAM) solutions are failing to deliver the best value during an economic time when businesses need it most.

Iconik manages 232.3 million assets! In this report, we've broken down the trends for SaaS media management, allowing you to explore all the data available. Discover what shines, what’s changing, and what it could mean for you!

You might be wondering what the difference is between digital asset management (DAM) and media asset management (MAM) system. After all, they both sound like they do the same thing and MAM is actually a subcategory of DAM. But you'd be wrong to assume that the difference is just semantics. In fact, there's a big difference between the two.

This guide outlines key points to remember when introducing your team to their first media management solution.

As the influencer landscape grows, agencies face new operational challenges like managing new content, making it accessible, and tracking performance. This post outlines how agencies can use a MAM solution to tackle these issues and rise to the top of their market.

At iconik, we're committed to protecting your media. The release of iconik Shield is a part of our ongoing efforts to keep your data safe and secure. With iconik Shield, you can add an extra layer of protection to your security stack, ensuring that your media is always protected.

The iconik Agent is a desktop companion app for the iconik web interface that streamlines workflows for uploading, downloading, and file management in iconik. 

When you're forging powerful, rock-solid media, you need the best media review software you can get. This helps your collaborators see every detail of your creative work. So we're excited to share that iconik has become an even more powerful review solution. In the latest update, iconik brings fullscreen features for videos and images. 

With 1000+ features added since its launch, iconik today has evolved from the initial iconik MVP that was released in 2018. And impressively, iconik has not had to change the way in which it is priced in four years. However, the current model is no longer in alignment with the amazing product iconik has become. For this reason, we are updating our plans and pricing for January 1, 2023.

Use this guide to create proxies of your Blackmagic .braw and Canon .CRM RAW footage for the cloud, where they are instantly available to preview, share, and collaborate with others in iconik.

In this article, we explore two powerful ways you can monetize your existing media library to prepare for the uncertain days ahead. 

In this post, we’ll tell you everything you need to know in order to start using AI transcriptions, as well a list of the big wins that transcriptions offers. Not familiar with AI transcriptions? Check out our video to see how it works in iconik.

Giants of Africa experiences "night and day" improvements for their media workflow with the joint solution of iconik media management and Backblaze cloud storage.

At IBC 2022, iconik will address visitor's media asset management challenges and demonstrate how to move media workflows to the cloud for remote teams. 

We're excited to share that iconik has been shortlisted by CSI Magazine for "Best Remote Production" solution! Iconik has been recognized for its recent enhancements for proxy-edit workflows. The network effect of these updates is a shorter time to market for new media and a smooth, intuitive editing experience for remote teams.

With the addition of tagging iconik users and groups in comments, iconik's value as a collaboration hub has taken another stride forward. With that, we felt it was a good time to round up what collaboration tools our customers are using in iconik.

During a digital transformation, businesses find themselves with a lot of valuable new content. In this post, we explore how media management can ensure that no media is lost in the shuffle.

In this post, I'm going to highlight how iconik customers are collaborating with external agencies by using iconik to unite their internal and external teams. By centralizing media, communication, and data in iconik, creators work faster, managers spend less time sorting through the details, and all stakeholders can quickly get up to speed.

These updates make it easier for iconik users to collaborate and have more control over their editing workflows.

Today, we announced some really big news. Iconik has been acquired by Backlight, a holding company backed by leading growth equity investment firm PSG.

Let’s take a moment to review what happened in 2021.

In response to the log4j vulnerability, "log4shell", we offer these details in recognition that this issue is of heightened sensitivity.

Oxfam has found that having a system to quickly manage and share content across global teams makes all the difference in how they tell their stories.

This post summarizes important updates in the iconik Terms and DPA and offers some background details on recent developments for personal data protection.

The iconik uploader allows users to add manage media in a single streamlined process. This post will walk you through everything that's possible when using this tool.

With MASV and iconik’s cloud-to-cloud connection, not only can users automate the mundane task of physically moving files, they don’t have to download large amounts of data to their desktop only to re-upload to an iconik storage.

South By Southwest (SXSW) is an annual event that takes over Austin, Texas during Spring break. It includes a music festival, a film festival, and the biggest technology conference in the world.

One of the things our customers have come to expect is a steady stream of new features. Iconik today is so much more than what it was only two years ago.

Ever watch movie credits? That’s a lot of people working together to bring you a story. And these movies only become a reality through exceptional organization and collaboration.

What’s the value of your media? If it’s not the lifeblood of your organisation, then it’s your story and your history. The value is tremendous, and that’s why we are committed to making iconik better.

Today, it’s crucial for companies to engage with their online audience in a meaningful way. As digital noise increases, content overload hits us all.

As of 2020, there are 1,750,000 podcasts in the world, and the market demand for podcasts continues to rise. Spotify has positioned itself as a leader in the curation and creation of podcasts—with over 2.2 million podcast episodes in its catalogue.

Back when we started designing iconik we knew that we wanted to have a media management system that was massively scalable, beyond anything our experienced team had seen before.

At iconik, we have the privilege of working with some incredibly innovative partners. THUMBWAR™ is one of them. THUMBWAR specializes in building toolsets to deploy remote workflows for media.

In our first ever live hackathon, we dove into some of the more advanced capabilities in iconik using our API and other modern technologies.

Having the right media on hand will speed up your creation process. Instead of crawling through sprawling folder structures, or trying to guess file names, you can use metadata to quickly find what you need by searching across countless points of data.

REL Productions has more than 25 years of experience producing award-winning videos that capture important stories for their customers.

If you’re just getting starting with iconik or just curious about what’s involved to set up your own iconik account, then you’re in the right place.

THEMA is a Canal+ Group company that has more than 180 television channels in its portfolio. It helps with the development of these channels and has built strong partnerships with major pay-TV platforms worldwide.

At iconik, we know a great experience is in the details. Every detail matters, and is always improving. If you’re using iconik a lot, even small changes can have a big effect on your experience.

Complex Networks began as a magazine from street fashion icon Marc Ecko in 2002. As it followed the shift away from print media and into the digital media landscape, it grew and evolved into the perfect snapshot of what a modern entertainment company looks like.

The combination of high stakes and uncertainty involved in poker gives it a unique attraction as a sport. Poker fans are passionate about the game, each with their own stories of legendary players and lucky hands of cards.

This year has brought many sudden and unexpected changes. As we ride each wave of change, the importance of remaining flexible couldn’t feel more true.

Ginkgo Agency is a South African digital content agency which creates original Editorial, Brand and Long-Form content that stands out and captivates people in a media-saturated landscape.

The iconik team has a Slack channel for the NAB Show, and as it has been canceled this year, that channel is full of sad emojis as the calendar reminds us that we’re missing time in Vegas with our customers and partners.

The world is in a season of extreme collaboration where remote working is the play of the day amidst social isolation and entire regions in lockdown. Today, iconik adds a few more features to connect creators around their media.

COVID-19 has brought on a tsunami of new concerns and disruptive changes to work life. While many modern companies are familiar with remote teams, many more have been forced to jump ship into their sofas and adjust to working from home.

This is a post-mortem investigation of the delays in processing of assets and collections we saw in iconik between January 23-30, 2020.

People are using iconik to do many things, but at its core, iconik manages media in the most efficient way possible. This update caters to that end with more features to speed up managing assets.

VICE Media has been creating edgy and informative content geared towards youthful, curious minds since it began in 1994 with a small, provocative magazine.

When teams create together, you want to do whatever you can to keep the collaboration timely and efficient. This iconik update includes a lot of new features that will enhance and speed up your media management tasks.

Few things travel as far and as fast as media. When creative teams work together over distances, the cloud is what connects them. However, media content continues to explode in size with 4K and 8K resolutions.

Great stories happen when a character is thrust into a series of events, and the action carries them away to new and amazing places.

We hope you’ve enjoyed your summer. While you’ve been soaking up the sun, here’s what we’ve added to iconik.

When iconik launched at the end of 2017, we could never have anticipated the journey ahead. The Cantemo team knew iconik would deliver a revolutionary solution to the media management market.

Good news! Our team has been finding new ways to help you discover and share your media. Here’s what you’ll find in the latest release of iconik.

The numbers don’t lie. We love watching video. A recent survey done across 10 nations shows just how much.

The NAB Show is one of our most exciting events to attend every year. It’s never a dull moment with a steady stream of great partners and old friends stopping by.

Collaboration is at the core of our philosophy. That’s why we were excited to be chosen by the International Military Sports Council (CISM). It will be using iconik to give global access to its military sporting events coverage.

Eleven years ago, Robert J Davis, a noted health journalist, and Loren Goldfarb, a former network television producer, realized that the millions of TVs in medical office lobbies and waiting rooms could be a compelling delivery platform for well-produced medical content.

Our team has been growing, and we’ve been busy working to make iconik more powerful for you. 2019 is going to be great for iconik and we’re excited to roll out the first lineup of improvements for this year.

iconik Media® and BASE Media Cloud Partner to Deliver Integrated Cloud Services for Little Dot Studios.

Terms and conditions of use are not often highlighted but vitally important to ensure everyone is getting the best out of a service.

Our number one priority is to develop beautiful yet powerful solutions for media management. As such, we are continually refining our designs and solutions.

Today we announced an integration between iconik and Backblaze B2 storage.In the meantime, here are five reasons why we think iconik and Backblaze B2 is a winning combination.

iconik is all about making life easier for users, so that they can concentrate on creating and delivering great video. This release sees the introduction of notifications for a couple of different scenarios:

Media management is more than just video. We know that media management is great for all kinds of media files, whether video, images, or even pdf files that are a mix of images and text.

I have often been asked why, in a world full of low-cost and free options to help businesses manage large amounts of content, anyone would choose to spend thousands or hundreds of thousands of dollars on a media management system.

If you have been watching with bated breath for the next release, you may have noticed that it has been almost two months since we made a feature release in iconik.

Following the initial launch, we have been working hard to deliver new and amazing features to iconik. So in case you are not sure what those are, we wanted to quickly walk you through the main updates since launch.

According to a report published by Social Media Examiner, the current percentage of marketers that say they use video is 60%, but this is set to increase with 73% planning to escalate their use of the platform.

Welcome to the first ever iconik blog post, or as we like to put it, where the story begins. Videos are all about telling a story and they are the easiest and most efficient way of communicating that story with your audience.