Scene: You’re managing hours of footage across time zones, storage types, and approval chains — and the more content you create, the harder it gets to keep track of what lives where, who has access, and what is actually ready to ship. 

Media asset management (MAM) software is designed to bring order to that complexity. The right platform can help your team find what they need faster, work smarter across tools, and stay focused on the creative work (and not the constant file wrangling). 

Whether you’re still kicking the tires or in the process of rolling out Iconik across your org, you’ll find practical answers right here. We’ll start with the basics to make sure everyone is on the same page. 

Media asset management software 101

All your essential questions, answered. 

What is media asset management software? 

Media asset management (MAM) software is a centralized platform that helps creative teams organize, store, tag, search, and collaborate on large volumes of media. It is designed to support every stage of a media file’s lifecycle, from ingesting to archiving, while eliminating versioning chaos, duplication, and manual busywork.

What does media asset management software actually do?

Media asset management software helps you centralize media storage, apply metadata for easy search, track versions, and streamline collaboration — especially for large video libraries.

Who needs media asset management software?

Creative teams managing lots of video or multimedia (e.g., marketers, production companies, broadcasters, or in-house content studios) benefit most.

How is media asset management different from digital asset management (DAM)?

MAM software is purpose-built for video and time-based media, while DAM systems are often focused on storage for marketing or brand assets, such as logos or PDFs.

Can media asset management software help with remote work?

Definitely. Cloud-based MAMs support distributed teams with browser-based access, version control, and frame-accurate review tools.

Is media asset management software worth it for small teams?

Yes! A modern MAM scales to your team size and helps even lean teams stay organized, searchable, and efficient without the enterprise overhead. 

Supported file types and library size

Because your media library isn't getting any smaller.

What types of files can be managed in Iconik?

Iconik supports a wide range of media formats, including video, audio, images, PDFs, and production files, such as Adobe Premiere Pro project files or After Effects templates. 

Can Iconik handle large-scale media libraries?

Yes. Iconik was built to scale. Its cloud-native infrastructure means you can manage and search huge media libraries without slowing down your team or sacrificing file quality.

Hybrid cloud storage and flexibility

For teams juggling on-prem drives, cloud buckets, and a whole lot of “we’ll migrate that later.”

Does Iconik duplicate my files when uploading to the cloud?

Nope. Iconik indexes your content and creates lightweight proxies and metadata in the cloud, but your original files stay exactly where they are: on-prem, in the cloud, or both. That means no redundant uploads, no wasted storage, and no accidental duplication.

How does Iconik’s hybrid cloud storage really work?

Iconik lets you manage media across both cloud and on-prem storage without moving everything to one location. It creates searchable proxies and metadata in the cloud, while the original files stay wherever you prefer, whether that is in AWS, Google Cloud, or a local server in your office.

Can I use Iconik with my existing on-prem storage?

Absolutely. Iconik connects with your existing storage — network attached storage, storage area network, or local drives — so you don’t have to overhaul your infrastructure. You get the benefits of cloud collaboration without needing to migrate a single byte — unless you want to.

What happens if I need to move assets between storage locations?

You can transfer assets between storage locations through a visual interface with automatic metadata tracking and version control. That means less time managing files and more time creating. 

Workflow and collaboration

How to streamline and simplify your media operations. 

How does Iconik integrate with existing workflows?

Iconik plays nicely with your current stack, including your go-to editing software, cloud storage, review tools, and more. It fits into the way you already work, so you don’t need to reinvent the wheel to streamline your workflow.

How can I share media with external collaborators?

Just generate a share link. You can set permissions, expiration dates, and even watermark previews. No more zipping massive files or onboarding freelancers into your entire system just for them to leave or receive one comment! 

Can I set different permission levels for different users?

Yes. Iconik uses role-based access controls, so you can give editors, producers, clients, and stakeholders exactly the access they need (and nothing more).

How does Iconik handle version control?

Each upload or change automatically creates a new version that is tracked and time-stamped. You can compare them side by side, roll back changes, or flag a version as final — no more “Final_FINAL_V3” files needed.

Can multiple users work on the same project at once?

Definitely. Iconik is built for creative collaboration. Multiple users can review, comment, and work on media simultaneously, even from different time zones.

How does Iconik facilitate remote collaboration?

With hybrid storage, frame-accurate commenting, and browser-based access, Iconik makes remote teamwork feel local. Collaborators can review and approve content from anywhere without needing a powerful workstation.

Metadata and AI-powered search

For finding the right clip when you need it, every time. 

Can Iconik automatically tag my media with metadata?

Yes. Iconik can auto-tag your media with things such as faces, objects, brands, or even spoken words. You get searchable metadata — without the manual grind.

How does Iconik’s AI-powered tagging work?

As soon as you upload media, Iconik’s AI kicks in to analyze visuals and audio. It identifies recognizable elements and applies relevant tags, helping you find clips faster later on.

Can I create custom metadata fields?

Absolutely. You can build metadata schemas that reflect your team’s exact needs — from project codes to usage rights to client-specific labels. No one-size-fits-all required.

How fast is search when working with thousands of assets?

Blazing fast. Iconik indexes metadata the moment it is created so your team can find what they need in seconds — no matter how big your library is.

Security and user permissions

Because “secure and searchable” is the new baseline.

How is access to media assets controlled in Iconik?

Iconik uses role-based permissions — from full access to view-only — so you can define exactly who sees what and what they can do with it. It is all customizable.

Can I track who has viewed or downloaded a file?

Yes. Iconik logs every action — view, download, share — so you always know who accessed what, when, and from where. Great for audits and better for peace of mind.

What security measures does Iconik implement to protect media assets?

Files are protected with encryption in transit and at rest, secure login protocols, user authentication, and permission layers. Your data is locked down.

What compliance standards does Iconik meet?

Iconik is SOC 2 Type II compliant and built with the General Data Protection Regulation and other global data standards in mind. If your team handles sensitive content, you’re covered.

Does Iconik offer two-factor authentication (2FA)?

Yep. You can enable 2FA for any account, adding an extra layer of security for teams working across locations or handling confidential content.

Integrations and postproduction

If you’re looking for a flexible solution, look no further. 

What creative tools does Iconik integrate with?

Iconik plugs right into tools you already use, such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, and Avid. No need to break your flow to manage assets.

Does Iconik have a public API?

It does. Iconik’s robust, well-documented API makes it easy to customize integrations, build automations, or connect to third-party systems you rely on.

Can Iconik be integrated into my existing postproduction workflow?

Yes. Whether you’re working in-house, remotely, or across multiple teams, Iconik integrates with your non-linear editing, storage setup, and cloud services to keep things seamless.

How does Iconik connect with other cloud services, such as AWS or Google Cloud?

Iconik is cloud-agnostic — it connects directly to AWS, Google Cloud, Wasabi, and more. You can manage assets across cloud buckets without moving a single file.

Getting started with Iconik

How to get from 0 to 60 in just a couple of days.  

How quickly can teams get up and running with Iconik?

Most teams are up and running in hours — not weeks. There is no heavy lift or complex configuration required to start organizing, searching, and collaborating on your media.

Does Iconik require a lot of IT involvement to set up?

Not at all. Iconik is cloud-native and designed for easy deployment, even if you don’t have a dedicated IT team. You can connect storage, set permissions, and start managing assets in just a few clicks.

Is Iconik suitable for small teams or only large enterprises?

Iconik scales beautifully. Whether you're a solo filmmaker or managing a global content operation, you’ll get access to the same powerful tools — just sized to fit your needs.

What types of files can be managed within Iconik?

Pretty much everything. Iconik supports a wide range of media files — video, audio, images, documents, and more — so your entire project can live in one place.

Can Iconik handle large-scale media libraries?

Yes. Whether you’re managing thousands of assets or millions, Iconik is built to perform at scale with powerful indexing, search, and automation features to match.

Ready to take the chaos out of media management?

Iconik makes it easy to organize, tag, search, collaborate, and scale — whether you’re working solo or across time zones.Explore how it works or get in touch with our team to see it in action.