Download this report for later

Post-Production Power-ups: Cut the Fat From Your Workflows

Published on
February 15, 2023
iconik Blog

Post-Production Power-ups: Cut the Fat From Your Workflows

Steve Ferris
Published on
February 15, 2023
Share this post

If you've spent any time in post-production, you know the process can drag on as you meticulously sort through footage, shuttle media from location to location, and track round after round of feedback. Combing through hours of raw footage and transforming it into a polished, final product is an exercise in patience–especially with tight deadlines. Oh, and let's not forget searching for missing assets and organizing pipelines of new content cascading in from multiple sources. With all of this, it's easy to see why post-production can feel like a never-ending nightmare.

How Can Post-production Workflows Improve?

Every production team works its own way, which means if there is a solution it needs to be dynamic enough to integrate and complement every kind of workflow—not an easy task, but a worthy quest to pursue. Don't worry, we'll get there ;) 

Downtime during production is expensive and delays delivery. So the goal is to help teams have fast access to their media to speed up review and post-production times. You see, during each stage of your production process, there's a risk for friction between handoffs and passing assets onto the next stage of their lifecycle. The more you remove friction from each step of your editorial process the better chance you have at turning post-production from a drag into a dream.  

From here on out, I'm going to show you how iconik can streamline your workflow and save you time. With iconik, you can manage all your media and data in one place, quickly find assets during post-production, collaborate with your team, and get new content to market faster. Who doesn't love a faster, more efficient workflow? Maybe car mechanics and lawyers, but not editors.

Let's explore the arsenal of "workflow power-ups" you can have with iconik.

Power-ups for Post-production Workflow 

Easy Ingest

With iconik, you can easily ingest new footage from multiple sources.. Whether you're working remotely or in the office, you can use iconik to ingest media from a NAS, camera card reader, or even a mobile device. With just a 2MB WIFI connection, you can ingest media remotely! Spotty network? Use the iconik Agent, a free iconik companion app that will automatically pause and resume your file transfers in and out of iconik.

Media Enriched with AI

Add valuable data to your media with one-click AI transcriptions and auto-tagging. It will save time and make it easier to find and use assets during post-production. Out of the box, iconik is ready to transcribe spoken words and tag objects.

Transfer Files Anywhere

Once your files are ingested into iconik, you can move them to any connected cloud or on-prem storage location for editors and other stakeholders. This flexibility allows you to work with your team from anywhere and ensures that your media is always accessible, no matter where you are. When a project ends, this makes it incredibly easy to move assets to cold storage for archiving.

Adobe Panel Integration

Use the iconik panel for Adobe to find and add media to your projects and edit faster with proxy files. Integrating iconik with Premiere Pro allows you to access assets directly from the Premiere Pro interface, eliminating the need to switch between applications. The panel lets users search, preview, and import media files directly into projects, saving time and improving efficiency. Entire projects and sequences can also be exported directly to iconik for review or hand off.

Review & Approve

Iconik's review and approval tools let you keep all media feedback like comments, drawings, versions, and approval status in one place, making it easier to move projects along faster. All comments in the iconik UI can be imported as markers in Premiere Pro. Having your approved assets already in iconik gives you the added bonus of making them super easy to find later on. 

Seamless Delivery

By creating export locations you ensure seamless delivery of your packaged, final product. This includes metadata, transcriptions, and posters, which can all be delivered to any storage you connect to iconik. There are even some advanced tricks to help automate asset delivery. Whether you need to send your content to clients or stakeholders, or to a playout location via the iconik API, it will always get where it needs to go.

Build Comprehensive Media Libraries

Store your media anywhere in the cloud or on-premise. Iconik indexes assets and stores frame-accurate proxies in the cloud for instant search and previews from any device. It’s now very easy to find the media you need, when you need it, and to share it with others. With iconik, you can build a comprehensive media library that is always up-to-date.

Accessible Archives

Move original files to archive storage while retaining proxy files in the cloud. Keep your original files safe and secure, or just enjoy the cost savings on storage while still having accessibility when you need it. If you want to restore your hi-res assets to hot storage, you can do that too. Iconik's accessible archives allow you to manage your video at every stage of its lifecycle.

You can learn more about all of these things on our Editorial Workflows page.

Video production teams at Google, Spotify, Vice, and Complex Networks are using iconik. If you're tired of the hard post-production grind, and want to join these influential creators, it could be a good time to try iconik. With its workflow power-ups, you'll be able to cut the fat off your existing production processes, save time, and deliver projects faster.

Give iconik a try

Schedule a personalized iconik demo with one of our experts and start your free trial today.

Download this report as a PDF

Take the MAM Diagnostic Quiz

Need better media management?
Get tailored results to see where your biggest wins with iconik would be.

Here’s a free book just for marketers

In this handbook for marketers, we explore the challenges facing marketing organizations and the new technology and workflows others have used to succeed and future-proof their media operations.

Free Resource

The Complete Checklist for Planning Great Digital Transformations

Inside, you’ll find:

A comprehensive 21-point checklist

Strategic planning questions

How to evaluate your digital readiness

How to unite your organization

How to choose the right technology

6 charts & diagrams to help you learn & strategize

All to help you take your organization into a new era!