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Updated 5-Jan-2026.
Key takeaways:
Personalization is scaling: Effective personalized campaigns require systems capable of managing thousands of video variants at scale, moving the challenge from creative to operational.
Modular content is infrastructure: Brands rely on a modular content approach (reusable assets and metadata) to rapidly generate unique videos, requiring robust digital asset management video capabilities.
ROI of recognition: Personalized video is an effective tool for internal engagement and loyalty as well as external conversion, demonstrating its dual power as a data-driven communication tool.
Beyond individual data: Effective B2B personalization (like LinkedIn's) can target segments based on professional data, not just individual names, proving high returns.
Open your feed and you’ll see it everywhere: Spotify Wrapped stats shared by friends, Coca-Cola fans posting custom videos, or brands turning customer milestones into cinematic moments.
Personalized video has moved from novelty to necessity — and the results prove why. Personalized video statistics show it’s 3.5× more likely to convert customers than generic video and 3× more likely to build trust. And with 93 percent of Gen Z wanting personalized video, the demand is only growing.
71 percent of consumers now expect personalized interactions, and companies that excel at personalization generate 40 percent more revenue than their peers. Whether in retail, finance, SaaS, or another of the many industries with high returns from video personalization, the trend is clear.
Here are six personalized video examples from brands that showcase how marketing teams turn ordinary interactions into unforgettable experiences.
1. Spotify Wrapped: Year-end recaps become a cultural phenomenon
Few examples of video personalization have reached the cultural status of Spotify Wrapped. What began as a simple “Year in Music” recap in 2015 evolved into Wrapped in 2016 — and by 2024, Spotify celebrated its 10th anniversary of the feature.
Wrapped highlights each listener’s top songs and favorite artists, then turns those insights into shareable videos. By blending data storytelling with tailored video, Spotify turns routine listening data into a yearly tradition that drives billions of streams and dominates end-of-year chatter.
Takeaway: Spotify Wrapped shows that the most effective campaigns highlight identity and passions. Listening data becomes a cultural moment that fans are eager to share.
2. Share a Coke Memory Maker: Personalization meets nostalgia
Coca-Cola brought back one of its most iconic campaigns in 2025, reviving Share a Coke with a modern twist for Gen Z. Rather than stopping at custom names on bottles, the brand launched a digital hub where fans could scan on-pack QR codes to unlock the “Memory Maker” experience.
The tool allows fans to design custom Coke packaging and instantly generate videos to share, extending the fun of seeing their name on a bottle into a fully interactive, digital-first moment. By blending a beloved idea with video personalization, Coca-Cola found a way to make itself part of daily online culture.
Takeaway: With its Memory Maker campaign, Coke proves personalization isn’t only about the product. Playful, shareable content helps the brand stay relevant online.
3. LinkedIn BrandLink: Contextual video advertising redefines B2B marketing
In 2025, LinkedIn expanded its BrandLink program to deepen its focus on video advertising. Instead of broad, one-size-fits-all campaigns, BrandLink connects major companies with creator-led video series tailored to professional audiences.
Video ads are delivered using LinkedIn’s member data — industry, role, and seniority — so executives, managers, and specialists see content aligned with their needs. Rather than calling out individuals, it personalizes by segment, making ads more relevant. And the results show it works: video uploads were up more than 20 percent, and views climbed 36 percent year-over-year. BrandLink revenue nearly tripled in the same period, giving B2B marketers a more effective channel for reaching professional audiences with video.
Takeaway: Personalization doesn’t always require individual data. Matching video content to professional roles and interests can deliver real impact at scale.
4. Carvana Joyride: AI-powered videos celebrate customer milestones
Carvana elevated a simple transaction into a standout experience with its Joyride campaign, delivering more than 1.3 million personalized videos to car buyers.
Each video combined AI and 3D modeling to showcase the customer’s exact make and model, the date of purchase, and even local context tied to their city. Instead of a generic “thank you,” buyers got a piece of digital content they were proud to share with friends and family, reinforcing both their purchase decision and Carvana’s brand.
Takeaway: Loyalty grows when brands celebrate key moments. Joyride shows how buying a car can feel like a story worth sharing.
5. Uber Driver Recognition: Personalized thank-yous strengthen loyalty
Uber marked its 10th anniversary in India by recognizing the people who keep the platform moving — its drivers. The ridesharing company produced personalized videos narrated by Bollywood star Sonu Sood, calling out drivers by name and highlighting accomplishments such as trips completed, years of service, and customer ratings.
Each driver’s performance data was reimagined as a tribute. By weaving personal data into an uplifting narrative, Uber demonstrated how video personalization can be as effective internally as it is with customers.
Takeaway: Recognition matters as much as marketing. Uber’s personalized tributes strengthen relationships with the drivers that power its success.
6. Prezzee Easter Bunny: Holiday storytelling adds a personal touch
Gift card company Prezzee extended its personalized video marketing into seasonal campaigns with an Easter Bunny experience in 2025. After the success of its AI-powered Santa videos the year before, the brand introduced a new way for families to celebrate.
The campaign generated videos that featured a child’s name and hometown woven into a festive Easter storyline. Families received tailored videos that made the Easter Bunny feel real, turning seasonal moments into something magical.
Takeaway: Holidays are already rich with emotion, making them a natural fit for personalization. Prezzee turned seasonal campaigns into family traditions that deepen connection.
FAQ: The role of video content management
The brands above didn’t manually edit millions of videos one by one. To achieve this level of scale, marketing teams rely on robust infrastructure, specifically video content management systems.
How do brands use video digital asset management to scale personalized content?
Brands use video digital asset management (DAM) to decouple the creative assets (video clips, graphics, templates) from the personalization data (user name, top song, purchase date). The DAM serves as the centralized, single source of truth for the approved modular content. This allows the assembly engine to rapidly pull assets and execute millions of unique renders automatically, making enterprise video content management viable at high volume.
How does a MAM assist in the creation of modular video content?
A media asset management (MAM) system enables creators to tag and organize video clips as modular "blocks" (e.g., distinct intros, name insertion slots, or regional outros). The system then uses data triggers to assemble these blocks into unique files for every user.
What are the best video content management systems for personalized video campaigns?
The ideal solutions are those that offer deep integration with customer data platforms and robust digital asset management video capabilities. This ensures that the right asset is pulled for the right person instantly, preventing bottlenecks in rendering and delivery.
What the future holds for video personalization
These enterprise video content management case studies for personalization demonstrate how video can turn data into deepened customer relationships — whether it’s a recap, a thank you, or a seasonal surprise.
The good news: every business can start to produce personalized video at the speed and scale of these six brands. The precaution: your messaging has to be even more authentic and original to truly reach viewers.
For a deeper understanding of how AI is accelerating this process, download our free guide to driving video personalization at scale.
Melanie Broder Bashaw is the Lead Writer at Backlight. She has over ten years of experience in SaaS content marketing and has written for brands such as Wistia, MongoDB, WhatsApp, Padlet and Slite. Her creative writing has been published by the Common and Public Books. She has an MFA in writing from Columbia University and is based in Los Angeles.
