Want to win over Gen Z? Embrace AI in video production

Gen Z doesn’t wait around for slow production timelines, and they can spot overprocessed content a mile away. They expect video to feel real, timely, and tailored to the moment — not like it’s been sitting in an editing queue for weeks.

But it’s not just about how the content looks. Gen Z is tuned into how it’s made. If your process is slow, inflexible, or out of sync with how they work, that disconnect shows and undermines the message.

Integrating AI into video production helps close that gap. Streamlining repetitive tasks, organizing assets more efficiently, and accelerating post-production processes with AI-powered tools gives your team the speed and flexibility today’s audiences demand.

What Gen Z expects from your video content

Gen Z has grown up surrounded by video, from streaming platforms and short-form clips to live broadcasts and behind-the-scenes reels. 

But what they expect from content today isn’t just more of it. They want speed, substance, and a creative process that feels as modern as the platforms they use — especially when it comes to video.

Speed, relevance, and transparency over polish

“Polished” isn’t the same as “compelling.” Gen Z gravitates toward content that feels timely, even if that means it’s a little rough around the edges. A video that captures the energy of the moment will outperform one that’s been refined into irrelevance.

They value creators and brands who share in-progress ideas, real-time reactions, and authentic moments — especially the kind of short-form, user-generated content they consume most. Overly scripted or delayed content comes off as disconnected, and they’ll scroll past without hesitation.

Collaboration that’s fast, flexible, and in sync

Younger creators and viewers are used to working collaboratively — editing in the cloud, dropping live comments, and remixing assets on demand. Long waits and fragmented workflows feel outdated by comparison.

When collaboration stalls — due to clunky file transfers, tool mismatches, or poor feedback loops — it shows. The final product feels disjointed or behind. And because seamless collaboration is now the norm, a Gen Z audience notices when workflows aren’t aligned.

How AI in video production helps you keep up

The tools you use — and how your collaborators work together — send signals about your brand. Even if audiences can’t explain why, they pick up on slow, disconnected processes. A creative process that mirrors how Gen Z creates and communicates reinforces the message you’re trying to send.

Modern creative teams can’t afford to move slowly — not when trends shift in hours and attention spans are measured in seconds. AI in video production doesn’t replace the creative process; it removes the friction to keep things moving forward.

Optimizing production makes content delivery faster, but it also makes your brand feel more aligned with the audience you're trying to reach. Matching Gen Z’s working style builds trust. AI helps you do that by:

Speeding up everything behind the scenes

Automated speech-to-text, metadata tagging, and versioning tools help you move from first draft to final cut faster. When content is easier to organize, search, and share, collaboration stays fluid and nothing gets lost in the shuffle.

Freeing your team to be more creative and strategic

Instead of getting buried in edits or approvals, creators can spend more time shaping ideas and experimenting with new formats. AI simplifies the manual work, so human input has more room to shine.

Making your content remix-ready and async-friendly

AI tools make it easy to adapt content across platforms, crop for different aspect ratios, and extract short-form clips in seconds. With a flexible, cloud-based media asset management (MAM) platform like Iconik, teams can collaborate on their own schedules and keep workflows fluid — no matter where they’re working from.

Create video content that Gen Z actually connects with

Meeting Gen Z’s expectations doesn’t mean chasing every trend or adding more pressure to your creative process. It means building a workflow that’s fast, flexible, and aligned with how they work, think, and create.

AI in video production gives your team the tools to move faster, collaborate smarter, and keep your media remixable and relevant — without burning out in the process.

Want the full playbook? Download “How to make your content a Gen Z magnet” for tools, insights, and workflow upgrades that help creative teams meet Gen Z where they are — and stay ahead once they do.