Using Metadata to Manage Media
Steve Ferris
November 10, 2020

Having the right media on hand will speed up your creation process. Instead of crawling through sprawling folder structures, or trying to guess file names, you can use metadata to quickly find what you need by searching across countless points of data.

Don’t know the file name or location?

No worries. With the right metadata, you can still find it in a snap!

Here is Your Introduction to Metadata

This video covers:

  1. The meaning and concept of metadata
  2. Types of metadata
  3. The iconik metadata panel
  4. How to add metadata
  5. How iconik brings in existing metadata
  6. Points to consider when organizing metadata
  7. Metadata views
  8. How to build a new metadata view


Once you’ve added this data to your media, search times will plummet.

You can be on your way to saving hours per week.

Organize and Implement Metadata

The iconik knowledgebase is full of useful guides for every part of iconik. These sections will help you set up your metadata.

☝️ Before you go…

Metadata Terms to Know

New to metadata? Then we advise that you learn these terms.

Metadata view or schema - a collection of metadata fields arranged together.

A single data field can be a part of multiple metadata views.

Access control list (ACL) - a list of permissions associated with an object.

This list permits which users have access to objects and what operations are allowed. Metadata as well as every other part of iconik is rights-managed with ACLs.

Descriptive metadata - metadata that describes the contents of a file.

For media, this could include objects, themes, colors, events, project names, or any other keywords you want to associate with a file. Visual AI can be used to analyze media in iconik to add very detailed metadata automatically.

Technical metadata - metadata that is automatically generated when the file is created.

This could include formats, date, location, compression ratios, scaling routines, camera and camera setting data. This data is also related to descriptive metadata.

Functional metadata - metadata that tells what is happening with an asset.

This could be whether it is approved, being reviewed, being moved to another department or a step in a workflow. Functional metadata can also be used to trigger data being sent and received from 3rd party sources. An example of this would be when an asset has a certain metadata value in a field, it would trigger a transfer to a playout management system.

Metadata mapping - when data from once source is placed into a defined metadata field.

Metadata brought into iconik via XML, JSON, CVS files can be mapped to iconik metadata fields. Once the mapping has been done, this process can happen automatically for every new file.

Forced metadata - the option to make certain metadata fields mandatory when files are added to iconik.

As your media library grows, finding the perfect image or video can be a breeze thanks to your metadata.

Good luck! Here’s more help for getting started with iconik.