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Media management intensive with Iconik by Backlight

Most media is used for one campaign, then forgotten. But what if you were able to prolong the lifecycle of your content, driving revenue along the way? This exclusive workshop from Iconik and Chesa shows you how.

June 26, 2025
10:00 am

Live from NYC: Increasing the lifetime value of original content

Don’t miss this two-part workshop from Iconik and Chesa

Stop letting valuable content gather digital dust. In this full-day intensive workshop in New York City, you’ll gain insight into the revenue opportunities hiding in plain sight in your media library. You’ll also get hands-on experience setting up Iconik so you can hit the ground running with media management.  

Learn from experts how to:

  • Transform your media library from chaotic → profitable
  • Use AI to uncover hidden gems in your archives
  • Cut storage costs with tiered solutions
  • Use Iconik to increase the ROI of every single asset you create

Not your average workshop

Here’s a sneak peek at what the day will look like. 

10am-12pm: Foundations of media management

  • Deep-dive: Why media management matters
  • Deep-dive: Metadata and AI
  • Deep-dive: Why archiving gets a bad rap 
  • Intro to tiered storage with AWS Glacier
  • Q&A

1pm-4pm: Implementation and strategy

  • Iconik tour and demo
  • Deep-dive: Archiving best practices

Lunch will be provided. 

Join us in New York on June 26

Ready to level up your skills, reduce costs for your team, and increase the ROI of your media? Request your seat — spots are limited.

Register below

Speakers

Bryan Nelson
Backlight
Jack Wyrick
CHESA
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