Advertising and creative agencies
A smoother path from production to delivery
Backlight gives agencies one platform to manage assets, collaborate across time zones, review and approve, and distribute to any market — so nothing slows down between first take and final delivery.

Built for the fast pace of modern agencies
Iconik supports agencies managing global campaigns, complex review cycles, and high-visibility deliverables.
1.21
M
comments captured
185
K
approvals tracked
27.4
%
of Iconik users work in advertising
Protect original work and client relationships
Agencies operate in constant motion. New campaigns. New stakeholders. Tight deadlines. Global collaborators. Fragmented workflows only contribute to chaos. Give your team the confidence and tools they need to move forward with creative projects.
Client-segmented libraries
Organize work by client, campaign, or region with clear access boundaries. Teams see only what they need to see.
Secure, one-link sharing
Collect time-coded comments, compare versions, and track approvals without sending files back and forth. Clients do not need an account to review.
Permissions that scale with your roster
Manage internal teams, freelancers, and client stakeholders through roles and groups. Provision and revoke access instantly as projects change.
Automation for faster production handoffs
Trigger notifications, route assets, and standardize delivery steps so your team spends less time coordinating and more time delivering.
Resources
Learn how to get client-ready results with Iconik
For teams
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Give creative teams their time back
Bring client work into one controlled system. Deliver faster. Protect relationships. Maintain visibility from first draft to final asset.



