Media asset management

Media asset management for every storage, every team

Connect any storage. Find any asset. So your team can focus
on the work that matters.
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A MAM that unifies and scales creative operations

Creative work is hard enough. Add in media scattered across tools, storage, and inboxes, and every project is a logistical nightmare. Iconik brings it all into one organized, searchable system.
903
M
assets indexed
324
PB
managed across hybrid environments
64
M
automated archive jobs processed

Media asset management in Iconik

Choose your own storage without forced migration

Connect your existing storage — whether it’s on-prem, in the cloud, or a hybrid of both — and manage everything in one place. Keep originals where they are while giving teams a single, searchable library.

Give feedback where assets already live

Gather comments, compare versions, and track approvals directly from your media asset management system. Feedback stays organized and visible to everyone involved. No long email threads required.

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Get the only MAM you’ll ever need

Run workflows and automated tasks in the background

Set rules once — move content to archive, notify stakeholders, and update collections — and let Iconik handle the rest . Repetitive tasks happen in the background instead of on someone’s checklist.

collage of images showcasing Iconik's collaboration and review functionality

Control access so collaborators get what they need

Update permissions and share content while making approved assets easy to find. Teams and partners get what they need without losing governance.

collage of images showcasing Iconik's collaboration and review functionality

Work with your existing creative suite

Use Iconik’s API and extensive integrations to connect Iconik to the rest of your systems. Assets and metadata stay in sync across your workflow.

collage of images showcasing Iconik's collaboration and review functionality
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“To quantify, this system is now helping us manage almost 2 million video and motion graphic media assets and close to 500,000 photo assets. We’re just north of a petabyte of total media assets. And what Iconik has enabled us to do with that database is fantastic.”

Owen Flanagan
Senior Media Asset Manager,
Harris Blitzer Sports & Entertainment

The Philadelphia 76ers and New Jersey Devils cut down storage costs by

34%

Read case study

Frequently asked questions

What is media asset management (MAM)?

Media asset management is a system for organizing, searching, governing, and automating workflows around video, audio, and image assets. A modern MAM centralizes metadata, permissions, and processes while media may remain distributed across storage environments.

Does Iconik require storage migration?

No. Iconik indexes and governs media across on-prem and cloud storage without requiring consolidation into proprietary infrastructure.

How does Iconik improve search reliability?

Iconik enforces structured metadata schemas and enhances assets with AI-generated transcripts, facial recognition, and object detection. Search spans structured fields and time-coded dialogue for precise retrieval.

Can Iconik support hybrid cloud environments?

Yes. Iconik operates across distributed storage systems, allowing organizations to mix on-prem and multiple cloud providers within a unified media asset management platform.

Is Iconik only a MAM?

Iconik is a full-scale media asset management platform and the foundation for broader creative operations, including review and approval, automation, AI enrichment, integrations, and publishing workflows.

Get Started

Start managing today’s assets for tomorrow’s workflows.

Iconik delivers modern media asset management designed for distributed teams, hybrid cloud environments, and content production at scale.

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