Watch Ed and Jeremy from Backlight discuss how Iconik impacts the AWS ecosystem.
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When to bring Iconik into an AWS Opportunity
Know when to bring Iconik into the conversation — and what signals to listen for.
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Iconik 101
Two minutes on what Iconik does, how it works, and who uses it.
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Customer stories
Real customer results, with numbers.
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Seller Resources
How to transact, and who to contact.
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Media archive modernization
Unlike most MAM solutions that require you to move content into their system first, Iconik indexes media where it already lives — on-prem, in S3, or across both — so customers get immediate control over their archive without a migration project blocking day one value. That index becomes the foundation for a controlled, at-your-own-pace move to AWS Glacier and S3.
AI metadata and search workflows
Iconik applies AI-generated metadata automatically at ingest, turning unstructured archives into searchable, reusable libraries from day one. And metadata doesn’t break the moment a file moves between storage systems. Iconik's metadata layer is durable — it travels with the asset across storage locations and accumulates over time, so customers building AI workflows on AWS aren't starting over every time their infrastructure changes.
Distributed media teams
The problem with most collaboration tools is that they solve access by creating copies, which means duplicated storage costs, version chaos, and no audit trail. Iconik generates lightweight proxies for review and approval while originals stay locked in customer-controlled AWS storage, giving global teams the speed they need without IT losing governance.
Legacy MAM replacement
Legacy MAMs are architected around the storage they were sold with — which means replacing them usually means replacing everything at once. Iconik connects to existing AWS infrastructure immediately and layers governance and search on top, letting customers retire the old system incrementally rather than betting the migration on a hard cutover date.
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Connect Iconik to your existing AWS storage and start indexing immediately. Object recognition, speech-to-text, and scene detection run automatically at ingest, building a metadata layer that's durable, searchable, and accumulates value over time. No migration required, no day-one disruption.
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AI-enriched metadata turns even the largest unstructured archive into a library your teams can actually navigate, searchable by keyword, speaker, visual content, or custom metadata. Over 900 million assets are managed on Iconik today. The platform doesn't slow down as libraries grow.
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Global teams review and approve content through browser-based proxies while originals stay protected in customer-controlled AWS storage. Governed access, version history, and audit trails are built in, so creative teams move fast without IT or legal losing visibility.
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Approved content moves directly into distribution: to internal teams, external partners, or downstream publishing workflows via Wildmoka. Rules-based lifecycle tiering to S3 and Glacier keeps storage costs predictable as libraries scale. The loop closes from ingest to impact without switching systems.
Broadcasters
Manage live and archival content across distributed teams, with governance and search that hold up at petabyte scale.
Sports organizations & leagues
Rapid ingest, tagging, and distribution of game footage and highlights across internal teams and external partners.
Studios and post-production
Connect editors to the right assets without downloads or duplicates, with version control and approval workflows built in.
Marketing teams
Give campaign teams instant access to approved brand assets, with lifecycle controls that keep libraries clean and costs from spiraling.
Enterprise content operations
Bring governance and search to distributed media libraries across business units, without forcing teams off the tools and storage they already use. This is where the TCO argument lands hardest.
Switching between three tools for asset management and review while trying to scale up podcast production
69% savings in media management costs, 4-6 hours per week saved in post-production, consolidated three tools into one
Juggling multiple tools for social content production
33% reduction in post-production costs, eliminated file transfers
Massive video archives across multiple locations
34% savings on storage, 75% faster content retrieval
Iconik participates in the AWS partner ecosystem, making it easy for customers to procure through existing AWS commitments and simplify vendor management. For sellers, that means faster deal cycles and a cleaner path to close.
If you're working with a customer who has a media management, archive modernization, or AI workflow challenge, we’d love to be in that room with you. Create an opportunity in ACE and add Iconik, or reach out directly at:
iconik-aws@backlight.co
