Forrester MAM Market Overview and Total Economic Impact™ of Iconik

November 19, 2026
11:00 am
EST

Join us for a live webinar and Q&A where guests from Forrester will provide an overview of the DAM/MAM marketplace based on their independent survey data, commissioned by Iconik. They’ll discuss how the industry is approaching AI, content discovery and reuse, compliance and more. 

Webinar participants will also be the first to receive Forrester’s new Total Economic Impact™  study on Iconik. In the webinar, Forrester will walk the audience through their findings, based on interviews of Iconik customers and independent research.

The webinar will cover:

  • The total return on investment using Iconik
  • Iconik’s impact on content output and media operations productivity
  • Savings achieved through storage optimization and infrastructure efficiencies

In addition to presenting quantifiable findings, Forrester will share quotes from interviewed customers detailing their first-hand experience with the technology and its results. 

At the end of the presentation, the expert panel will open itself up to audience questions about the state of the industry and Total Economic Impact study findings.

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Speakers

Kathleen Barrett

Backlight

Phyllis Davidson

Forrester

Sarah Lervold

Forrester