ABOUT US
Every company makes media. We help you make the most of it.
Iconik is the creative operations platform that connects your storage, adds context to every file, and gives your media a home in the cloud. With Iconik, every team member can find, review, and publish content at speed and scale.
We’re proud of the work we do
33%
reduction in post-production spend
75%
increase in footage access
3x
increase in graphics production
100TB
of data archived
40%
of storage space freed
903M
assets indexed
324PB
of data managed
64M
auto-archive jobs completed
The Creative Operations Platform
A media management solution that connects to every kind of storage
A customizable platform to integrate your existing creative tools
A place to review and approve every frame
A publishing platform that allows you to distribute content in seconds
Leadership
Kathleen Barrett
CEO, Backlight
Josh Normand
President and CRO, Backlight
Andrei Dusu
Chief Product and Tech Officer, Backlight
Timothy Child
VP and co-founder of Iconik
Rory McGregor
SVP of Studios
Mike Szumlinski
Field CTO and co-founder of Iconik
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Press contact: press@backlight.co
Press
Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs for Media Assets
Press
Iconik Review Wins Future’s Best of Show Award, Presented by TV Tech
Press
Backlight adds real-time collaboration to Iconik, AI-powered livestreams to Wildmoka and enhanced player capabilities to Zype at IBC2025
brand
Logo
Brand guidelines
About Iconik
Iconik is the creative operations platform that replaces fragmented creative toolkits with a single AI-powered system for finding, reviewing, and publishing media assets at scale. More than a modern media asset management (MAM) system, Iconik integrates with cloud-based and on-prem storage, automates tasks like metadata generation, connects with existing workflows, and adds a layer of media intelligence to all assets, giving teams the flexibility they need to grow their media business without losing creative control.