Download this report for later

Using the Hybrid Cloud for the 2020 World Series | Infographic

Published on
February 9, 2021
Steve Ferris
iconik Blog

Using the Hybrid Cloud for the 2020 World Series | Infographic

Steve Ferris
Published on
February 9, 2021
Share this post

At iconik, we have the privilege of working with some incredibly innovative partners. THUMBWAR™ is one of them. THUMBWAR specializes in building toolsets to deploy remote workflows for media, especially for organizations in the world of professional sports.

The 2020 World Series presented Fox Sports with new production challenges. They asked THUMBWAR, a longtime partner, to formulate a game plan that would use a hybrid cloud workflow.

  1. Game footage would have to be available to editors soon after capture.
  2. A virtualization layer was also needed to enable remote editing.

The solution that was delivered kept the Fox Sports production teams connected as they delivered games to Major League Baseball fans in an unprecedented time.

The Hybrid Cloud Solution Used for the 2020 World Series

The hybrid cloud solution used to deliver the 2020 World Series

A Grand Slam for ENG Workflows

The ENG (electronic news gathering) workflow in iconik was the MVP of this entire hybrid cloud solution. ENG clips are not part of the live broadcast. This footage is filmed on high-end cameras to create great-looking promos and highlight reels later on.

How to Quickly Find 1 of 8000 Videos

This is the workflow that allowed remote editors find ENG clips as they were added to iconik:

  1. Every bat was recorded from 3 different cameras
  2. At the end of each inning, camera cards were put into remote card readers with a 10 GB fiber connection to an on-premise NAS
  3. The NAS used an iconik Storage Gateway (ISG) to generate proxy files
  4. The video proxies were pushed to the iconik cloud
  5. An operator added metadata to clips in realtime and added them to saved searches like “hit” or “home run”

With this solution, editors could find every single hit and home run for each game/inning/team/player just by going to an iconik saved search that returned up-to-date content.

“It just worked.” - Trevor Carlson, Vice President Of Engineering at THUMBWAR

From the image above, it’s clear that there were a lot of moving parts to make the 2020 World Series production a hybrid cloud operation. But according to THUMBWAR Founding Partner Brian Carr, The most transformative piece of technology used this year was iconik.

Why Was iconik So Transformative?

It didn’t matter if editors were on-site, at another studio, or in their living room. They all had the media they needed because it was always online in iconik. This saved days of downtime. Before, editors had to wait for technicians to arrive at their location with new content before they could start editing. Now, editors could begin working remotely with media shortly after it was captured.

iconik has shown that it is a great way to manage media during decentralized productions. As THUMBWAR continues to deploy remote workflows for media, iconik will be a part of how it serves its clients.

Infographic data source:

Give iconik a try

Schedule a personalized iconik demo with one of our experts and start your free trial today.

Download this report as a PDF
Steve Ferris
Marketing and Content Creation | iconik

Steve Ferris is content creator and marketer from Indiana, USA who is based in Stockholm Sweden with his family. Since 2019, he's been with iconik using his 20 years experience in storytelling to share the stories around iconik and media professionals.

Take the MAM Diagnostic Quiz

Need better media management?
Get tailored results to see where your biggest wins with iconik would be.

Here’s a free book just for marketers

In this handbook for marketers, we explore the challenges facing marketing organizations and the new technology and workflows others have used to succeed and future-proof their media operations.

Free Resource

The Complete Checklist for Planning Great Digital Transformations

Inside, you’ll find:

A comprehensive 21-point checklist

Strategic planning questions

How to evaluate your digital readiness

How to unite your organization

How to choose the right technology

6 charts & diagrams to help you learn & strategize

All to help you take your organization into a new era!