AWS S3

If your organization already stores media in AWS S3, Iconik can connect directly to those buckets without moving files

Plenty of organizations choose AWS S3 for long-term media storage, broadcast archives, or because it's part of their existing AWS infrastructure. Iconik plugs into S3, so your team can search, preview, and collaborate on content through the Iconik web interface. The files stay exactly where they are in your S3 buckets. You keep paying AWS directly for storage at your existing rates. Iconik handles the metadata, proxies, and workflows your team needs to actually work with the content.

Core Features

What happens when you connect AWS S3

• Automatic asset discovery: Point Iconik at your S3 bucket. It scans for media files and creates searchable assets in Iconik. The originals never move from S3.
• ‍Web-optimized proxies: Iconik generates smaller proxy files for web playback and review. Your team streams and previews content from anywhere without needing to download the full-size originals from S3.
• ‍Folder structure preserved: Iconik mirrors your S3 folder structure as collections in the interface. Whatever organizational system your team uses stays the same.‍
• Flexible credential management: Use Iconik-managed credentials with automatic key rotation, or connect with your own AWS IAM access keys if that better suits your security setup.‍
• Multiple bucket support: Connect as many S3 buckets as you need. Different buckets for different teams, clients, or projects; they all show up in one Iconik interface.‍
• Archive tier support: Works with S3 Glacier storage tiers for long-term archives. Automated restore workflows bring content back online when needed.‍
• Direct AWS billing: You pay AWS for S3 storage at your existing rates. Iconik charges nothing for original file storage when you bring your own buckets.

Who it's for

A media workflow built for your AWS infrastructure

Organizations pick AWS S3 for cost, security, compliance, or existing AWS commitments. Iconik's integration works with those decisions instead of fighting them, adding the media-specific capabilities S3 doesn't provide on its own.

For IT and infrastructure teams: Keep your AWS investment working

• Pay AWS directly for S3 storage at your existing rates. Iconik charges $0 for original file storage when you bring your own buckets. 
• Files stay in your AWS account under your control. Choose specific regions to meet data residency requirements. 
• Connect unlimited S3 buckets from multiple AWS accounts, and mix with other storage types (on-premise, Google Cloud, Azure) in a single Iconik interface.

For media teams and operations: Turn S3 buckets into a working media library

• Search by AI-detected objects, transcript text, or metadata instead of remembering folder paths or bucket names. 
• Preview and review content through web proxies without downloading multi-GB originals from S3. 
• Share review links with unlimited free collaborators who can comment and approve without needing AWS credentials or storage access.

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Case Study

Philadelphia 76ers and New Jersey Devils (Harris Blitzer Sports & Entertainment)

The Challenge

Disjointed media operations with siloed storage, manual workflows, and limited cross-team collaboration.

The Outcome

‍IMT and Iconik delivered a hybrid cloud solution utilizing Iconik and AWS S3, enabling centralized access, efficient distribution, and scalable storage.

Key results:

• 34% reduction in footage retrieval costs
• 75% increase in media access and production efficiency
• Management of 2 million video assets and 500,000 photo assets
• Secure, scalable storage across on-prem and AWS S3 with integrated archiving via CloudSoda

Read the full case study