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More video. More channels. More stakeholders. More pressure to move fast.
For media teams, that has not meant more clarity. It has usually meant more chaos. More assets scattered across more systems. More review bottlenecks. More security risk. More fragile handoffs. More manual work just to get approved content out the door.
That is the reality we built for.
At NAB 2026, we’re showing how Iconik and Wildmoka come together as the creative operations super-platform, built to help teams do more with more: more scale, more speed, more output, and more control across the media workflow. Not more features for the sake of it. More of the workflow actually working together.
The real challenge is not producing more content. It is operating effectively when everything around the content gets more complex.
The first requirement for scaling media operations is control over the library itself.
When assets are spread across cloud storage, on-prem systems, and multiple tools, teams lose time, trust, and consistency. People cannot find the right asset. Governance gets uneven. Work gets duplicated. Ingest becomes a bottleneck. Every new initiative adds friction instead of momentum.
Iconik is built to change that.
It gives teams a scalable system of record for media that works with the infrastructure they already have. Bring your own storage. Connect the tools you need. Organize, govern, and scale workflows without forcing a full rip-and-replace.
Now that foundation gets stronger with capabilities like ISG Pro, which helps teams handle more ingest volume with more throughput, more resilience, and more operational headroom.
Because doing more with more starts with a platform that does not break as volume grows.
Review and approval flows should accelerate delivery. Too often, they do the opposite.
Feedback gets buried across email, chat, links, and isolated tools. One delayed approver can stall a project. Teams lose momentum not because the work is wrong, but because the review process is fragmented.
So we’ve kept pushing on the workflow, not just the interface.
Iconik is delivering a stronger review experience across web, desktop, and mobile so teams can move faster from feedback to decision. That includes synchronized review experiences, mobile participation for approvers on the go, and richer professional review in the Iconik Player with capabilities like multi-channel audio and image sequence support.
This is what doing more with more looks like in practice: more stakeholders, more devices, more production complexity, without adding more review and approval drag.
As media moves faster and farther, content protection matters more too.
Security teams need proof. Rights holders need accountability. Enterprises need granular control without grinding the workflow to a halt Too often, security becomes a blocker or a workaround. We think it should be part of the operational fabric.
At NAB, we’re showing an enterprise asset protection stack with DRM, forensic watermarking, and visual watermark controls designed to help teams protect high-value media while keeping work moving.
Doing more with more should not mean accepting more exposure. It should mean being able to move faster with stronger guardrails in place.
One of the most important stories we’re bringing to NAB is removing publishing friction, thanks to the new Iconik publish panel.
This solves one of the biggest operational failures in media: the last mile, after content is approved. Think exports. Re-uploads. Renaming. Manual packaging. Spec chasing. Coordination across systems. Deadline pressure. Too many ways for a simple publishing workflow to turn into operational sludge.
With the Iconik publish panel, teams can initiate publishing workflows directly from asset context in Iconik, with Wildmoka powering execution behind the scenes. The value is immediate: less switching between systems, clearer job visibility, stronger governance, and a more connected path from approved asset to delivered output.
For teams managing multiple brands, regions, destinations, or approval layers, that matters a lot. Doing more with more means handling more output demand without multiplying the manual coordination behind it.
Large libraries are only valuable if people can actually find what they need.
As content volumes grow, metadata quality often lags behind. That creates a daily tax on teams trying to retrieve the right asset quickly. Search becomes too rigid, too syntax-heavy, or too dependent on perfect filing behavior.
We’re pushing that in a more usable direction.
At NAB, we’re showing AI metadata enrichment and stronger filter logic that help teams improve metadata coverage and make search more intuitive. The goal is not gimmicky AI claims. It is to make discovery faster, easier, and more operationally useful in real media environments.
Doing more with more also means making more content easier to understand and retrieve.
Live teams are under a different kind of pressure. More clips. More formats. More languages. More platforms. Less time. No room to miss the moment.
That is where Wildmoka plays a critical role.
Wildmoka helps teams turn live feeds and long-form content into platform-ready output at the speed and scale modern digital operations require. With capabilities like text-based editing, multilingual captioning and translation, and automatic verticalization, teams can produce more without needing headcount to grow alongside demand.
That is the live version of doing more with more: more moments captured, more channels served, more audience reach, without relying on brute-force manual effort.
More content is not slowing down. More channels are not going away. More complexity is not optional. So the real question is whether your workflow can handle it.
At NAB 2026, we’re showing how Iconik and Wildmoka help teams do more with more by connecting more of the media workflow: from system of record, to review, to protection, to publishing, to live output.
More scale without more chaos. More speed without more fragility. More output without more operational drag.
If your team is trying to operate at higher volume, across more stakeholders and more destinations, without losing control, come see what we’re launching at NAB 2026.
Liz Dellheim leads Product Marketing at Backlight. With over 15 years experience in technology, she specializes in building go-to-market strategies for complex SaaS platforms. Her background spans growth stage start-ups to multinational technology leaders including Samsung and Thoughtworks. Liz holds a BA in Psychology from Barnard College, Columbia University and an MA in Design from Universidad de Los Andes. She lives in New York City.
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